History of the Tijuana CVB

The concern for creating the Tijuana Convention and Visitors Bureau (COTUCO) comes from the need of an agency that is dedicated to the city’s promotion as a tourist destination and all those activities that contribute to Tijuana’s development.

This is how in the year 1966, in suggestion of the Chamber of Commerce, the H. Cabildo de Tijuana lead by the then Mayor, Mr. Francisco Lopez Gutierrez, sent the request to the Executive of the State, Ing. Raul Sanchez Diaz and the 7th of December 1966, under the powers conferred by Article 35 of Law State for Tourism, the operation of the Tijuana Convention and Visitors Bureau was approved, as well as the regulations of the activities and performance of its Board of Directors.

The Tijuana Convention and Visitors Bureau was established as a decentralized public agency which goal is to assist the authorities in their labors to encourage the tourisim activities.

Here are its main functions, according to its regulations:

1. Collaborate and assist the federal, state and local tourism in the implementation and enforcement of the laws.
2. Encourage the flow of national and foreign tourists to the city of Tijuana.
3. To conduct training programs and awareness, with the objective of promoting the development of tourism culture.
4. Conduct studies and create banks of information on tourism in its various aspects.
5. Suggest to the authorities projects which will help the city’s image and with the solution to tourism problems in Tijuana.